Apple launched the iPhone in the year 2007. The device gloated a full touchscreen, internet capabilities, and multiplicity of personalization options. Back then, these features were rare before the iPhone was introduced. Having all these features on one phone was very intriguing. Because of this particular reason, Apple was able to stand out from the […]
Tag: marketing
Collaborative Marketing can infuse new life into your company! By collaborating with your associates and building an eye-catching campaign, you will be able to: ● Boost engagement ● Drive sales ● Attract new prospects ● Create a positive brand association ● Develop new products In this blog, we will discuss collaborative marketing, how it works, […]
For any online business, priming is a crucial aspect of a successful digital marketing campaign, and undoubtedly, marketing is another essential factor that contributes to success along with priming. Priming influences the actions that your potential clients will take. But then obviously, being a business owner, you will need to build a strong foothold online […]
Market Cannibalization refers to the loss in sales or reduction in market share of a product, occurred due to the same company’s introduction of a new product line that wipes out the existing market for its own current products. Instead of appealing to a new segment of the market, the product line appeals to the […]
Expanding your business in the international market can change its life forever. But at the stage of market assessment, if miscalculations are made, there can be some severe irreversible damage. Whether it is the business development manager or marketing head, everyone must calculate the future market’s business potential according to the demands for their product […]
As consumers are settling into their new lives at home, consumption habits are changing drastically across digital mediums. Typically during crises like these, viewers are compelled to stick to their televisions for the latest news updates. However, this time there was a decline in live TV viewers. More and more people have started switching to […]
Connecting with your customers is the heart and soul of a successful business. Because after all, you are dealing with these people, subduing weak points, resolving their troubles, and providing excellent customer service. Profit is something you get as a byproduct of a prospect business and delightful customer experience. The art of storytelling has been […]
We are currently living in a time where most of the marketers perform marketing and promotional activities through the internet or digital channels. People seem to be utterly ignoring the benefits and advantages of offline marketing as marketers look to have forgotten how traditional marketing has helped companies to stand firmly up till now. Yes, […]
These days the term “online marketing” is hyped so much that many people are showing interest in what’s the difference between offline marketing and online marketing. You might be a general individual who wants to know what’s trending these days in marketing, or you can be a business owner who wants to research which strategy […]
Product Marketing is a method of launching a product to market, marketing it, and selling it to a consumer. It includes knowing your target audience and then using tactical positioning and messaging to rocket income as well as the product’s demand. You might think of how it is different from conventional marketing, as it looks […]