Positioning is how your audience perceives your company in comparison to your competitors. Often this perception is referred to as a ”place” existing in a consumer’s mind. But the modern-day positioning ideologies extend this ”place” to your target audience’s heart as well, asserting that positioning should propel people. Powerful positioning is competitively distinct and credible, […]
When it comes to developing a solid marketing strategy, most beginners have nothing except the expert advice they find online in digital marketing blogs to start with. No doubt, this will last you a long way, but at the end of the day, you are borrowing experiences from somebody else’s business instead of building your […]
Generally, when someone talks about a site, the frontend where the visitor engages is what pops up in our mind. However, the majority of the magic happens in the backend. The backend is believed to be the driver of a website, and this is the place where the developers get to decide how the site […]
Having a strong digital footprint is vital for a brand to be successful in this world of the Internet. Therefore when mapping out your marketing strategy, it is crucial to include a robust digital marketing strategy. Without having it in place, acquiring new customers, increasing brand visibility, and creating impactful profit-generating opportunities probably won’t be […]
Search Engine Optimization involves some very complex concepts, relies on the 200+ ranking factors of Google, and needs you to put in constant efforts. This is why the SEO world is not exactly a piece of cake. Of course, this might make SEO sound not very tempting and which also explains why the majority of […]
Businesses are constantly looking for new ways to increase their visibility online. In this busy world, social media marketing is the best way to keep your brand relevant and in front of the audience. So undoubtedly, social media is a great tool, but the question is which platform is the best for your business? However, […]
Retail marketing refers to the process of bringing a product directly to consumers in a retail store. It comprises the planning, promotion, and presentation of the commodity. Having a unique product is just the initial step; the additional ingredients of retail marketing involve luxurious packaging, competitive cost, and sales campaigns. The 4 Ps of retail […]
Expanding your business in the international market can bring massive rewards that will change everything about your brand forever. But if miscalculations are made in the initial market assessment stage, it can also cause irreversible damage. From business development manager to marketing head, everyone must assess the business potential of a future market by understanding […]
Typically, users trust SERPs more than advertisements and websites marked as “Ads.” Performing optimization correctly, troubleshooting, and utilizing promising channels will bring good results quickly. How To Increase Organic Website Traffic? You can drive organic traffic to your website by utilizing a combination of working strategies, tools, and recommendations. Here we are going to discuss […]
Apple launched the iPhone in the year 2007. The device gloated a full touchscreen, internet capabilities, and multiplicity of personalization options. Back then, these features were rare before the iPhone was introduced. Having all these features on one phone was very intriguing. Because of this particular reason, Apple was able to stand out from the […]
Google My Business is a listing showing businesses’ operating information, address, pages, reviews, and more. This ensures that whenever a potential customer searches for you, he/she easily gets access to this info like your contact number, operating hours, parking availability, etc. Now all this might be available on your website, but Google My Business indexes […]
Being a designer, we use different image formats. Each has a different purpose and use. But sometimes it can get a little confusing to decide which format is best for what purpose. PNG and SVG are the two image formats widely used in responsive designs. In this blog, we are going to discuss these two […]
Collaborative Marketing can infuse new life into your company! By collaborating with your associates and building an eye-catching campaign, you will be able to: ● Boost engagement ● Drive sales ● Attract new prospects ● Create a positive brand association ● Develop new products In this blog, we will discuss collaborative marketing, how it works, […]
Driving traffic to your site can be a challenging task since SEO and Content marketing don’t generate results overnight, and Social Media marketing can be beaten down by the constant changing of algorithms. This puts marketers in a position where they decide to prioritize paid traffic, PPC in case they are launching ad campaigns and […]
Content is an effective tool to demonstrate your expertise in your field, build trust, and increase your sales ultimately. However, what every business needs to understand is that building brand authority does not occur overnight. Continued marketing efforts are required to tell an authentic story and develop trust in prospective customers. It can make a […]
Competition is the backbone of every industry, and it can provide the structure for your business development. This competition is not there just to beat, but it can give us some valuable lessons to help us become better at what we do. While most people consider overseeing and spying on the activities of our competitors […]
Every day new brands are emerging in the market. Some are bringing in fresh new products while some are launching competitive products of higher quality, better features, and lower costs with the hope of confiscating the existing market leader. But the question is, how are you going to safeguard your brand and market position? In […]
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The Ultimate Guide To LinkedIn Marketing
Thinking about getting started with LinkedIn Marketing? LinkedIn is a leading professional social media platform in this world, ranked no. 1 network for B2B lead generation. In simple words, it is a marketing treasure. With over 675 million users active monthly worldwide on LinkedIn, including executives from all small to big businesses and even multinational […]
A brand new set of PPC benchmarks has disclosed the list of industries that are performing exceptionally good right now, the ones who have been hit hardest, and the ones which are observing mixed results amid this pandemic. Generally, WordStream publishes its Google Ads benchmarks report annually, but due to these unusual times we are […]
The role of a graphic designer is continuously changing. With digital transformation, the need for compelling graphic designs has increased. As a graphic designer, of course, your responsibilities include creating beautiful designs, but it isn’t just limited to this. To make sure you don’t get swept aside, you need to keep up with the changing […]
Scrolling through various social media conversations, trends, and discussions gaining the most momentum online, what we clearly can see is how much we humans love being right. Well, that doesn’t come as a surprise to me as human nature revolves around our perception of ourselves and the world we live in. But people are so […]
There have been some significant milestones in the evolution of advertising and content. Be it the emergence of the printing press or the massive influence of television or the era of the internet, the changes have been spectacular. With every milestone, advertising had to continuously adapt and change to befit the new mediums and a […]
Content Marketing and SEO are like a train and its engine. Just like the train isn’t going anywhere without its engine, your content won’t help you achieve your goals without SEO. People need to find it first, which isn’t as easy as you think. There is a plethora of content available online, and more keeps […]
Making your content easily accessible and identifying content gaps are two of the toughest challenges in SEO. Besides that, the under-optimized user experience design (UX) can also restrict the user’s journey by making barriers to conversions. Fortunately, we can utilize the internal site search to disclose these gaps and help in making the most out […]
Branding is crucial for every company and even more important to include in your social media efforts. However, more companies need to concentrate on the importance of Brand Continuity. Brand Continuity is what enables businesses to stay in touch with their target audience via constant marketing techniques as the audience recognizes companies through their logos, […]
For every small business, the main objective is to generate more sales. Although gaining the right leads and converting them into customers might feel like backbreaking work, especially if you are just getting started. This is one of the main reasons why small businesses struggle to make consistent sales. Not only this affects their income, […]
Entrepreneurs and startup owners are expected to survive in a business world where more than 6000 mobile apps are developed on a daily basis! However, these are just the number of applications that manage to hit the market, whereas many fail even before reaching this level. Even if we assume that four developers are required […]
Apart from the need to cope with the physical aspects of the Covid-19 pandemic, many employers are also finding themselves combating the emotional impacts of the pandemic. In the meantime, employees are suffering from anxiety, depression, and stress as they try to settle in their new work practices. No doubt, everyone is going through a […]
Promotion has become an essential part of every business, and businesses are trying their best to increase their brand awareness. They are opting for various techniques and experimenting with ways to attract customers and further inspire a purchase. This will be better understood with an example. Let us assume that you are a marketing manager […]
Whether you have hired an SEO agency or working in-house, SEO reports are something we all have to make. This report helps in illustrating your campaign’s progress, its ROI, and justifying why you took the approach that you did. Usually, SEO professionals love doing SEO, but putting together SEO reports in not their preference. This […]
For any online business, priming is a crucial aspect of a successful digital marketing campaign, and undoubtedly, marketing is another essential factor that contributes to success along with priming. Priming influences the actions that your potential clients will take. But then obviously, being a business owner, you will need to build a strong foothold online […]
In recent years, video content has skyrocketed. It is everywhere now, and we are not sure if it is a boon or bane, especially if you are struggling to stand apart from the crowd at the top of the SERPs. This is why we are here to tell you how you can boost your search […]
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Benefits Of Infographics Marketing
The present extent of online technology that people have access to right now is overwhelming. With people spending most of their time on the internet, imagine how much information is generated every day! More than two billion individual content units are published on the internet daily. Kick in the whooping 300 million+ tweets generated every […]
Feeling curious about what your audience thinks of your brand? Want to know about it? Online Reputation Management is all about it! The invention of the internet has allowed people to access any kind of info anytime from anywhere and about anything. People spend most of their time surfing on the internet, sharing their thoughts […]
Market Cannibalization refers to the loss in sales or reduction in market share of a product, occurred due to the same company’s introduction of a new product line that wipes out the existing market for its own current products. Instead of appealing to a new segment of the market, the product line appeals to the […]
After being under lockdown for more than two months, businesses are now ready to resume their normal functioning. From June 8th, life will be just like it was before this pandemic. However, we may continue witnessing new coronavirus cases and deaths. The school and colleges and international travel will still remain shut. But it is […]
Expanding your business in the international market can change its life forever. But at the stage of market assessment, if miscalculations are made, there can be some severe irreversible damage. Whether it is the business development manager or marketing head, everyone must calculate the future market’s business potential according to the demands for their product […]
Being in an industry that is brimming with businesses and competitors can make it difficult for your brand to stand out. However, it is not totally impossible. Your business can achieve considerable recognition, even in a crowded market with niche marketing. What is Niche Marketing? Niche Marketing refers to a unique advertising strategy focusing on […]
Writing a good copy is an art as it needs creativity, mastery, and style. But a good copy does not have to be stylish necessarily. An excellent copy is the one that can establish trust, build relationships, and demonstrate authority. It should be able to communicate clearly and make sure that the audience is not […]
Does your website seem outdated? Or maybe you just don’t like its design anymore? Did you just add a new product? Or your website isn’t providing enough value to your visitors? Whatever the reason is, the solution is to redesign your website. Redesigning can be a great success or a big failure, depending on how […]
Deciding on the right content marketing strategy for your business is a tough nut to crack. With more than 4 million content pieces getting published on the Internet every day, it has become even more challenging to achieve solid growth via content marketing. In such a cut-throat competition, you cannot just rely on intuitions or […]
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What Are PBNs and the Risks of Using Them?
Private Blog Networks (PBNs) are a bunch of websites created for manipulating the search engine rankings. These form a huge section of the SEO industry. Even though getting backlinks is still a significant determinant in the Google search algorithm, PBNs will always be a substantial cause of debate as well as interest among SEO professionals. […]
As consumers are settling into their new lives at home, consumption habits are changing drastically across digital mediums. Typically during crises like these, viewers are compelled to stick to their televisions for the latest news updates. However, this time there was a decline in live TV viewers. More and more people have started switching to […]
Does your brand have more than one location? Do you require an improvised social media marketing strategy? In this blog, you can find four steps to plan your social media marketing strategy and run your business seamlessly across all locations. Strategize your global brand message Extending your business in different markets (like counties, cities, states, […]
Social Media Content Calendar is the heart and soul of your whole social media strategy. It is exactly what it sounds like – a calendar for scheduling social media content. However, it is not just limited to this. There are plenty of benefits it brings along, and here in this blog, we have discussed its […]
The common goal of all AI technologies is to incite human-like decision-making capabilities in computers, machines, applications, and systems. With the help of this technology, systems are programmed to think like humans and impersonate their actions. Artificial Intelligence comprises many technologies such as cognitive computing, machine learning, deep learning, natural language processing, expert system, and […]
Connecting with your customers is the heart and soul of a successful business. Because after all, you are dealing with these people, subduing weak points, resolving their troubles, and providing excellent customer service. Profit is something you get as a byproduct of a prospect business and delightful customer experience. The art of storytelling has been […]
We are all going through a tough time amid the Coronavirus outbreak. People are quarantined and working from home for quite a long time now. However, some are not very pleased with this arrangement, which can affect their productivity. Employee morale is crucial for any business to run successfully. Unhappy and stressed employees can be […]
Coding is the language of computers which is used to create applications, softwares, and websites. Every code has a command for the computer. As a coder, you will always find something new to learn. You may have developed many skills, but do not neglect the importance of speed. Whether you are multitasking or have a […]
A VPN generates a private network from a public internet connection to provide us with increased privacy, anonymity, and unlimited access to the internet. It hides the user’s IP address so that your online activity or personal location cannot be traced virtually. Around 25% of the world’s population has subscribed to a Virtual Private Network […]
It is always a smart choice to know about the mistakes that people commonly make before you start doing something. While designing a website might sound like the toughest job ever, it does not necessarily have to be this way. With the right tips, guidance, and knowledge, you can design a perfect website layout in […]
Generating effective results while sticking to a budget is an extremely challenging job. Do you have a cash crunch to hire someone for content marketing? Do you lack the time to do it all by yourself? Well, in this case, what you can do is look for 20% of the work that can produce 80% […]
Media Budget is the expenditure limits of an organization for marketing their products and services via broadcast, print or other kind of media. Media buyers are highly skilled in placing ads of the brands on the right place and in front of the right audience. Media buyers are marketers who take projects from the businesses […]
The National Technology Day 2020 has something special for this year. The special occasion is celebrated every year on May 11 because India achieved something very significant on the day far back in the time. This was all started back way in 1998 when India successfully tested its nuclear tests at Pokhran, one of the […]
We are currently living in a time where most of the marketers perform marketing and promotional activities through the internet or digital channels. People seem to be utterly ignoring the benefits and advantages of offline marketing as marketers look to have forgotten how traditional marketing has helped companies to stand firmly up till now. Yes, […]
These days the term “online marketing” is hyped so much that many people are showing interest in what’s the difference between offline marketing and online marketing. You might be a general individual who wants to know what’s trending these days in marketing, or you can be a business owner who wants to research which strategy […]
SEO is an ever-changing field, and people need to constantly keep in updating themselves in order to survive in the online market. There are a lot of things to study for an SEO professional such as learning and applying search engine’s terms, updates, policies, raking factors, and features. Nobody can say that he has mastered […]
Product Marketing is a method of launching a product to market, marketing it, and selling it to a consumer. It includes knowing your target audience and then using tactical positioning and messaging to rocket income as well as the product’s demand. You might think of how it is different from conventional marketing, as it looks […]
At present days, AI or Artificial Intelligence is one of those terms that marketers hear about over and over but they still try to run away from it. From the company’s slack network to boardroom and event hall to customer’s consultation, it is rapidly taking over the market. The way many marketers panic from AI […]
These days most businesses are going through what seems to be the toughest time in their lifetime. It is a situation in which organizations need to regularly pay their employees while earning almost zero % revenue or profit along with 0 % sales. Not only that, but many companies may also need to pay their […]
Many businesses and marketers have lowballed the power of Google My Business tool. According to a report, 46 % of searches on Google are related to local information or queries, and 4 in 5 users are using Google to find local details. When they search for local services, products, or information, Google will display the […]
Is your site ranking for the services and products your business provides on Google? Do you refer everyone to your domain name in order to find it on Google? Well, if that’s the case, then with the help of SEO also known as search engine optimization you can do so. However, if your business doesn’t […]
If you are an experienced marketer, then you might know what Google’s Search Quality Raters Guidelines are. It is a document that carries hundreds of new announcements for each year so that SEO executives and specialists can evolve as per Google’s new updates and SEO rules. They provide a plethora of new guidelines every year, so it […]
Content Marketing is a much broader field than you may think and it can significantly leverage your email marketing campaigns. The primary intention behind content marketing is to distribute relevant to interested people and turn them into customers. Email subscriptions and newsletters are the best ways to share your content regularly with your audience and […]
Every economic downfall has three basic phases: the sudden early drop, the slow curing from it, and the return back on track. The effect of a business recession relies on how deep the drop is and the time it requires to get back on track. Currently, India in the 1st phase and it is not […]
Looking to boost your brand presence on the internet? If yes, then Instagram Stories is one of the ideal platforms to make this happen. It is robust enough to grant you thousands of new followers and a plethora of leads. However, just posting anything randomly via Instagram Stories will not help you in expanding your […]
Google has proclaimed that users will now need to verify their identity before accessing Google Ads. They will also require to confirm their geographical location in order to access it. This new amendment in Google Ad policy is based on the 2018’s policy update that requires identity verification for any political campaigns. Here is everything […]
With technology becoming integral for daily activities, cyber attackers are targeting it for their own benefits. As most people are staying at home and following social distancing, video conferring is the ideal way to stay connected with loved ones. Not only that, offices and companies are using major video chatting apps to collaborating with their […]
ADLINE, a SaaS organization based in Oslo recently released an online marketing tool that assures optimized online marketing as well as advertising. It removes the tiring job of managing frequent channels individually for in-depth analysis and outline of efficient marketing. This project is assisted with over 5 million NOK as per the latest reports. It […]
Cybersecurity is one of the crucial concerns for startups and entrepreneurs nowadays as the market is entering the digital era. As days are passing, cybercriminals are developing new techniques and tools to bypass the modern-day powerful cybersecurity measures. It won’t take much time and effort for cyber attackers to get through your current internet security. […]
Google have announced that it is going to help the news publishers during the covid-19 with a new way. They are favoring journalism these days and as the pandemic is getting worse, Google decides to waive its advertisement fees for the small and local news businesses. While Google is helping the news publishers with its […]
Activity trackers and smartwatches are one of the most trending technology these days. A full-fledged smartwatch allows users to access the internet with great convenience. It is also considered as a life savior product as it can help you contact in the hour of need even when you lost your phone. The LTE smartwatch technology […]
Have you followed “The Content is King” formula in your online marketing? Most probably, you have. Most of the marketers are likely to implement this concept in their SEO strategy. We are not going to discuss this topic today, but it is somewhat relevant here as well. Assume you have performed in-depth market research for […]
Videos are one of the most powerful techniques to carry ideas. Videos are unlike than any other content as they are easier to understand and follow than text-based content. Even well-optimized content in the form of bulletins is nothing when compared to a video. It is indeed true that actions speak more than words, thus […]
As the ongoing epidemic is spreading rapidly, it is also influencing the marketing budget for most companies, and many have reduced their paid marketing budget. Many small businesses have even completely stopped their paid advertisement campaigns because they currently have no revenue from their business. Now this situation has triggered an essential question: What amount […]
Cybersecurity is a must these days as the fear of the unexpected attacks has increased with time. There are thousands of internet attacks that many business owners face. Internet security becomes even more important when a business begins trading on a large level, making their data even more sensitive. Higher revenue means higher chances of […]
When it comes to building a practical and achievable SEO strategy, competitive analysis is the most essential aspect. Some online marketers do it so aggressively and some don’t even pay attention to it. In-depth competitor research can work as a roadmap for your business’s SEO strategy and will help you improve your website just like […]
With health tribulations and deadly pandemic on the rise, some people on the internet are using it for the wrong motives. Many cyber attackers these days are targeting devices that are connected to the web to steal sensitive details such as banking details, business-sensitive information, and more. By doing so, they are capturing many unprotected […]
Retargeting and remarketing enable marketers to reach consumers who are speculated to buy their services or products than the first-time visitors. It is one of the most important advertising strategies in your whole business. Whereas both retargeting and remarketing have a common goal of nurturing previously visited or engaged customers, there are some major differences […]
Twitter holds over 330 million users per month, and more than 350,000 posts are posted in every single minute. It is one of the most sensible platforms for creating user engagement. If your niche users or potential consumers are there, then your business or brand profile should be there as well. Not all users on […]
Downloaded Your Twitter Data Via Firefox? Your Privacy May be At Risk If you have downloaded your Twitter account data using the Firefox internet browser, then your information is likely to be exposed to privacy risks. Recently Twitter discovered that the Firefox browser is using its features to store user data for more than usual […]
As social distancing is getting vital for the survival of human beings, working from home is one of our best safety measures. Now our houses have converted into full-fledged offices to carry out the necessary tasks. In an urge to keep the work effective, workers are trying new systems and following the security policies to […]
Have you noticed that every brand and business you acquired, whether recently or a long-ago, are shooting emails in concern of Coronavirus? At the initial stage, you might notice a big brand sending you emails like “Let’s get through this together,” but after a few days, you might have noticed that even small brands, shopping […]
Social media bots are automated software available on social media channels used for performing specific actions and purposes. Some social bots are partially automated, but most of them are designed to function automatically. Both moral and immoral people make these social media bots and most of the immoral bots are made in such a way […]
Assume you want to send a sensitive piece of your data to someone online, but you are worried if the data can be accessed by someone else, which you definitely don’t want. The data you want to transfer is private and can ruin everything if someone else gets access to it. Now you have decided […]
Many career counselors emphasize about enhancing hard skills in order to get better career opportunities. Though they are right to some extent, having only hard skills are like someone is using an advance robot. Today, most of the companies are looking for employees that can understand the company structure and possess powerful social skills. Many […]
When Covid-19 appeared the first time, the 5G innovation was on its peak in China. Now many conspiracy theorists are saying that the 5G network has an uncertain relationship with the novel Coronavirus. This theory is wildly spreading across the internet despite the fact there is no solid evidence behind it. The country has some […]
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How Covid-19 has Affected Working from Home
Since most of us can’t leave our houses due to the ongoing deadly pandemic, WFH, aka work from home is becoming more prevalent than ever. When personal computers were introduced to the world, many employees though that future jobs will be free from the term office. However, now we all know that it is not […]
Have you ever tried Google Keyword Planner for keyword research purposes? If yes, then you may have used it for the PPC campaigns, but do you know it can also be used for organic search engine optimization too? In case you want to attract more organic traffic to your online site, then you first need […]
In your daily routine, you are surrounded by a plethora of different guerrilla marketing strategies. The fact is that you can hardly become conscious of the creative ways of implementing guerrilla marketing in a brand. You sometimes covert into a customer, automatically followed by being propelled using guerrilla marketing by the brand. Some illustration of […]
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Delhi Lockdown: Everything You Need to Know
On 22nd March, 2020, the government of Delhi, took a firm decision to lockdown the capital for a few determined days. The Chief Minister of Delhi announced the lockdown in the city until the upcoming March 31 due to the uncontrollable epidemic Covid-19, also known as Coronavirus. Lockdown in Delhi has affected all private transport […]
A context is only the cause of encouraging a customer to take positive actions towards your brand and business. Many people say that content is the king of online marketing, but now context is even more important. When did you hear a customer say: “I want more branded content”? Most likely never. Your content does […]
Nowadays, social media presence is not an option for brands rather it is now a benchmark for you. Regardless of whether you are a local grocery store or MNC like Puma or Samsung, social media can be a life savior for your business. In case you got no presence on social media, you are hiding […]
It doesn’t matter whether you are running a solo project or handling a marketing campaign for your clients; there are some challenges which you can’t ignore and will undoubtedly face in the course of your SEO career. Such problems may include malfunctioning websites, uncooperative clients, non-responding SEO clients or other logistical dilemmas and internal issues. […]
“Use these 5 Video Calling Apps During Coronavirus to Stay Connected” The outbreak of Coronavirus is taking over these days, and people are trying their best to keep themselves safe. Many organizations have decided to allow their employees to work from home while large gathering places are to remain close until the fear of Coronavirus […]
Many marketers are desperate for knowing how they can create an effective social media campaign for a niche audience. A social media campaign that is targeted to a niche audience can help your brand to stand out in front of your potential customers. It is indeed a perfect way to connect with your existing and […]
Nowadays, most of the enterprises are using online strategies to enhance the brand value of their products and get more customers. Even entrepreneurs often use the best available tools to get traffic and turn their visitors into long-term customers. However, they often lack in driving influential marketing strategies. So what should be done to change […]
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Top 5 Tips to Optimize Your Facebook Page
A Facebook Page is one of the best ways to showcase your brand and business. It is also an ideal spot to engage with your existing as well as potential clients by posting valuable and fresh content. It can be a great customer support portal for your existing customers as well. Facebook is the primary […]
Data analysis is the most important for getting results in digital marketing. However, misinterpretation of data insights from analytics tools can mislead the digital strategy. Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data […]
Twitter has introduced its first ever premium subscription service ‘Twitter Blue’ in Australia and Canada. This release is the first iteration of the rollout. Starting today, you have to pay $3.49 CAD or $ 4.49 AUD, a monthly price of the paid features. Not to worry, the free version is still intact and will always […]
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Google Rolls Out Broad Core Algorithm Update
Every year Google rolls out thousands of updates to improve the quality of search results. However, Google is in the news for the core algorithm updates that it has rolled out on 2nd June, 21, and the other part of the same update is releasing in July. This time Google has released a broad core […]
Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022. While this is undoubtedly a massive win for conscious users who are cautious of selling their data to advertisers, this might also leave businesses struggling once these […]
Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they […]
For decades, guest blogging has been popularly used as a link-building strategy. But as a matter of fact, it is “the worst strategy” you could think up to build links. Often guest blogging is people’s weapon of choice for link building, and so was the case with us initially. But over time, we realized guest […]
The success of your content expansion strategy is not gauged by your constant efforts to produce whatever is trending in the market. Instead, it calls for a comprehensive analysis of the needs and interests of your target audience. This content expansion process has generated an overwhelming obsession with “fresh content” for search marketers today. People […]
The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays. If you […]
Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates. The company said that it aims to make sure the platform remains a “positive, inclusive […]
The video-sharing giant YouTube is expanding the monetization opportunities for content creators by enabling ads to run on more types of content. With this, creators can now make money through content that was not regarded as suitable for advertisers earlier. Owing to the recent changes made to YouTube’s advertiser-friendly content guidelines, which have now become […]